client : CSM Software
industry : Technology
 
CSM is a leading name in the world of Simulation and Engineering Services. CSM provides service in Product Lifecycle Management (PLM) solutions including a full spectrum of services in the field of Computer Aided Design (CAD), Computer Aided Manufacturing (CAM), etc.

We designed a new Logo and brand identity system for 'CSM' which extended across business collateral and environmental graphics.

The pivotal moment of the creation of an ‘idea/ thought’, here represented by a ‘thought bubble’ was the inspiration for this logo. The simplified and modern rendition of the classic ‘thought bubble’ in yellow also suggests the embryo of an egg or the seed of new ideas.
 
"We decided to embark on a corporate makeover to project a more youthful and contemporary image of the company and commissioned Qern for this exercise.

Commencing from the quality of the paper used on our letter heads to the colour and design of our corporate logo, murals on our walls, and so many other matters of detail, Qern did an outstanding job.

Employees of the company have actually stated that they feel younger: visitors to our offices have expressed deep admiration over the changes. We are truly appreciative of Qern’s exceptional talent."
N K Sherman, CFO,
CSM Software Pvt Ltd, Bangalore